Our mission
Create incredible experiences in the Metaverse that both simplify and enrich the life of our communities.
Get to know us
Passionate, inquisitive and creative entrepreneurs that want to unlock the next frontier in branding and marketing experiences.
We come equipped with +26 years of corporate marketing best practices, across >1200 campaigns, across >65 countries, having founded, co-founded and managed more then 15 startups throughout our career so far.
Andrea Janjua
Co-founder & CEO
Metacom Global
P&G Alumni
HARVARD Alumni
Andrea is an experienced marketing leader with 20 years’ experience, within Europe, Middle East, Africa, Pakistan and India, leading diverse and multi-functional teams on billion-dollar brands and multi-million-dollar businesses.
She has a thirst for thinking differently, changing the game, using an acute entrepreneurial mindset to build brands, grow businesses and nurture highly motivated and performing teams, agency partners and suppliers in a world of constant change, volatility and digital disruption. Her favorite quote is from George Bernard Shaw “You see things and you say ‘Why?’, I see things that never were and say, ‘Why not?’”; this quote being her mantra both in her personal life and also professionally.
Andrea comes from Romania. She lived and worked outside Romania since 2011, living in Geneva, Switzerland and Dubai, United Arab Emirates.
Andrea has a master’s degree in Project Management from the “National School of Political and Administrative Sciences” in Bucharest, Romania and a bachelor’s degree in Economics from the “Romanian American University” in Bucharest, Romania. Andrea also holds several executive certifications from Harvard University (on Disruptive Strategy and Entrepreneurship in Emerging Markets), Kellogg University (on Artificial Intelligence, Strategies to Lead Business Transformation), Cornell University (Digital Marketing), University of California Berkley (Mindfulness and Resilience at work), Yale University (The Science of Wellbeing) and INSEAD (CMO Academy).
Andrea was until Feb'22 the Chief Marketing Officer at Fine Hygienic Holding, managing a portfolio of hygiene and wellness categories globally, from tissues, diapers, disinfectants to supplements. Fine Hygienic Holding is the largest paper manufacturer in MENA with +3000 employees, headquartered in Dubai, UAE. She previously worked in marketing at Procter & Gamble for ±12 years, where she managed mega-brands like Always, Head & Shoulders, Ariel, Tide, Bonux, Downy, Pampers, Gillette, Febreze at a local, regional and global level.
On top of her illustrious corporate career, Andrea has been an entrepreneur for the past 11 years, launching the first solely online startup in Romania in 2011, dedicated to the health & wellness of young professionals, Diet-to-go, delivering healthy meal plans to enable clean diets and healthy waistlines.
Furthermore, following her passion for entrepreneurship and marketing, she co-founded Metacom Global in Dubai in 2021, a marketing agency that aims to create brand experiences in the Metaverse, helping brands and business communicate effectively and efficiently with their consumers in this new exciting space, offering marketing solutions that are enabled by blockchain technology.
You can contact Andrea Janjua at
ajanjua@metacom.sg
for speaking engagements, trainings or mentorship.
Shyair Ganglani
Co-founder & CMVO
Metacom Global
P&G Alumni
Harvard Alumni
Shyair is a born entrepreneur who lives by the creed; see a need, fill a need. Starting his first business at just 6 years old, he has since established and sold 5 highly successful businesses across various industries.
Shyair comes from Singapore, where he served his national service with the Singapore Police Force and learnt the indispensable value of discipline and courage.
After graduating at the top of his class at the American University in Dubai, the financial prodigy went on to dominate the corporate world. Starting his career at P&G and then quickly becoming the youngest Category Director in company history, developing and executing strategy across billion dollar brands. With a relentless obsession for staying ahead of the curve, Shyair started exploring the blockchain space as early as 2015 and was convinced that DeFi is the future of finance and Web 3.0 the future of technology. Thus he started developing Metaverse strategies for his company and several others.
It is the amalgamation of this entrepreneurial spirit, military discipline and audacious ambition that Shyair hopes to employ in building Metacom into a global powerhouse of the future.
You can contact Shyair Ganglani at sganglani@metacom.sg for speaking engagements, trainings or mentorship.
Partners & Clients
Why people believe in us

Lara El Khoury
Regional Senior MarCom Manager
DMS, Choueiri Group
Dubai, UAE
"We were delighted to host the Metacom founders at Choueiri Group headquarters to teach our people about staying ahead of the world's changes.
I would like to thank Andrea Janjua and Shyair Ganglani for making the session out of this world. The session was very educational and taught us what and how brands can get started in the Metaverse.
I encourage all media agencies and advertisers out there to contact the founders and to give your staff the opportunity to learn about this fascinating, yet complex subject and start exploring your Web3 opportunities."
Nada Sayarh, Phd.
Professor of Marketing and Assistant Dean Associate Professor of Marketing and Assistant Dean
SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney
“Andrea delivered a highly relevant session to the executive MBA student .
She pushed them out of their comfort zone and engaged them into exploring innovative marketing strategies for the emerging Web3 environment.
The participants were elated by her delivery style and left with clear applications that are highly relevant and value enhancing to their industries and business models.”
Hamza Shahid
Marketing Manager
Shell Middle East
Dubai, UAE
“An amazing session was conducted by Metacom to raise awareness and visualize how the Metaverse will evolve in the future.
I will definitely recommend their engagement sessions to any company who needs to raise awareness about the Metaverse, how it will evolve in the future and how can it be relevant for your own business.
This is definitely the future and we all need to get on the bandwagon before it's too late.”
Abdallah Zeid Safieddine
Managing Director
Mindshare, GroupM
Dubai, UAE
“At a time where everyone was still exploring how brands should interact with Web3, NFTs and the Metaverse, Metacom team came forward with solid and engaging training courses on these topics.
Despite the challenging briefs we shared with them, they were able to produce solutions that are relevant to the business and got the team excited to further explore these opportunities.”
"While everyone agrees that the Metaverse will have a positive impact on businesses and our industry, only a few people would be able to properly explain it or identify its true value.
Through their training sessions with both our agency team and clients, the Metacom team were able to quickly create value in a virtual world thanks to their enthusiasm and vast knowledge of the industry while explaining the topic in a very engaging manner.
Not to forget as well their support in suggesting a fully dedicated client solution in a very short period."
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