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What exactly is the Metaverse and how can it help you build your brand and business? Join us to find out. THE SPEAKERS P&G alumni and marketing experts Andrea Janjua and Shyair Ganglani. Find our more about them on http://www.metacom.sg/. WE WILL COVER Demystifying the Metaverse & what is the Metaverse? Separating hardware from software The evolution of Web3 Blockchain, NFTs and Metaverses Differentiating between Centralized and Decentralized Metaverses VR versus. App based Metaverse What are virtual goods and phygital goods? What is Web2.5 and is there a need for it? How the Metaverse is impacting Retail What will retail look like in the future? AGENDA 6.30pm Registration and networking 7.00 Welcome and network update 7.10 Member spotlights 7.20 Guest speakers 8.20 Q&A and closing Register here: https://www.pgalums.com/event/metaverse-for-business/

Thank you Bloomberg for featuring our exciting partnership with SAE UAE Creative Media Institute, in launching the FIRST Web3 Certified Course. Join Andrea Janjua and Shyair Ganglani for an immersive 36 hours course that will help you answer all your questions about the metaverse, nfts, blockchain, cryptocurrencies, use cases, generative ai and more. UPSKILL now. Don't miss your spot. Seats are limited. Course start date is April 24th, in person and virtual. To sign up follow this link: https://dubai.sae.edu/training-courses/web3-certified-course/ Read the full article here: https://www.bloomberg.com/press-releases/2023-03-03/sae-dubai-partners-with-metacom-to-offer-metaverse-courses?utm_source=website&utm_medium=share&utm_campaign=mobile_web_share

Read our new article on the Canadian Business Council of Dubai and the Northern Emirates online magazine. Full magazine can be accessed here: https://www.canva.com/design/DAFHgVs_G7Y/VqTEaxVDh0d2vLKiHAOz9w/view#1 While most people have heard of the Metaverse, it still seems a rather abstract notion, as George Lucas would put it: in a galaxy far-far away. When Facebook, now Meta, presented the Metaverse, Mark Zuckerberg talked about a vision, a future virtual world where we can connect with others using VR headsets, work, join concerts, shop, travel and more. What he did not mention, is that the Metaverse is here already, it has been for a while and VR sets are not a must to access it. Here are 3 solid reasons why you should get on the Metaverse bandwagon now. 1. THE METAVERSE HAS OVER HALF A BILLION MONTHLY ACTIVE USERS I am not joking. Many don’t know this, but Metaverses have been here for quite some time, found especially in the form of elaborate online games. Metaverses like Fortnite, Roblox, Sandbox, Decentraland, Minecraft are beaming with young active users that have a digital social persona, so called avatars, that live in these worlds, socialize, adopt pets, dress following the latest trends, join events, build houses, play games and so much more. Brands have caught on this new way of social engagement as well and have started offering new and exciting ways to interact and create memorable experiences, hoping to build brand affinity early on and reap the benefits in the years to come. I will let the numbers speak for themselves: Roblox has >200 million monthly active users. 67% of Roblox users are under the age of 16. Source: https://backlinko.com/roblox-users There are over 350 million registered Fortnite players. Around 85% of Fortnite players are aged 18 to 35. Source: https://explodingtopics.com/blog/fortnite-stats Minecraft has >141 million active monthly players. The average Minecraft player is a 24-year-old male. Up to 54% of boys aged 3 to 12 play Minecraft compared to only 32% of girls. Source: https://webtribunal.net/blog/minecraft-statistics/#gref 2. YOUR FUTURE CUSTOMERS ARE IN THE METAVERSE TODAY The Metaverse is dominated by young boys and girls (as young as 3 years old based on some stats on Minecraft, all the way to teenage years). These kids are growing up online, but not on social media as older consumers do. The younger generation is found playing and socializing in virtual worlds. What does this mean for a business owner or a brand? 1. Young consumers influence purchases within their household already 2. Teenagers will join the workforce and start having purchasing power in a few years’ time 3. Boys and girls grow up interacting online differently than your current consumer base; the media and messaging that works today, will not be relevant to them; they expect brands to talk to them on their own terms 3. IT’S STILL CHEAP TO LEARN 10 years ago, when social media was created, adoption moved swiftly and those who got a head start, managed to build thriving businesses. Today the Metaverse is developing exponentially, and what social media did in 10 years, the Metaverse will do in a mere couple of years. But don’t fret, it’s still cheap to fail. This is the time to learn, test, pilot, pivot. The costs are still low. Why test? As I mentioned above, the audience in the Metaverse is young, talks a different language, follows different rules of engagement. While the 30+ year old consumers have social media accounts and are used to scrolling feeds and seeing ads, or using the “skip” button on Youtube, the younger generation interacts with the online world completely differently. For them online means virtual worlds and friends, where they get to do all sorts of things that are not accessible to them in the real world (yet), they take responsibility for a pet, build a house, fight off creepers and mobs, dress to impress, make new friends, express their personality and opinions in exciting and whimsical places. The virtual world is much more than just a spectator game, where you sometimes like, share, comment on posts; it’s a space of fun, entertainment, learning. Brands and businesses need to find their voice in this space and learn how to get noticed. Wondering where to start? We at Metacom, are marketing experts with +20 years’ experience in business and brand management and can help you develop a Metaverse strategy that meets your objectives. If you would like to learn more, do not hesitate to contact us at studio@metacom.sg for a free consultation. About the author Andrea Janjua is the Chief Executive Officer of Metacom Global, a Web3 agency with offices in Dubai and Singapore, with the mission to help brands create experiences in the Metaverse. Metacom’s services include strategy and content development, coaching on Web3 solutions and owned tech products. Follow Andrea Janjua on LinkedIn: https://www.linkedin.com/in/andrea-janjua-a1a9968/ About Metacom Website: www.metacom.sg Follow Metacom on LinkedIn: https://www.linkedin.com/company/metacomofficial/

We are extremely excited to announce the launch of our Web3 Certified Course in partnership with SAE UAE Creative Media Institute. This comprehensive Web3 Certified Course is the perfect way to gain a deep understanding of this exciting new world. From the underlaying Web3 technologies to the real-world impact of the Metaverse, you'll learn everything you need to know to succeed in this new digital landscape. To learn more about this course, please contact SAE UAE Enrollment Advisor: Paul Dominguez at: mobile: +971 55 478 9501, email: p.dominguez@saedubai.com. Alternatively you can follow this link to enquire now: https://dubai.sae.edu/training-courses/web3-certified-course/ Our co-founders Andrea Janjua, CEO Metacom and Shyair Ganglani, CMVO Metacom are going to be your Web3 professors and are promising an amazingly immersive experience. Up-skill now!

Full access to the report: https://www.abg-me.com/wp-content/uploads/2022/12/ABG-x-Ipsos-The-Future-of-Data-Privacy-Consolidated-Report-25.11.22-2.pptx.pdf

Read the full article here: https://en.trusted-magazine.com/post/q-a-with-andrea-janjua

Read the full article here: https://fastcompanyme.com/work-life/can-working-in-the-metaverse-enhance-creativity-and-productivity/